The Dark Side of Aviva UK

In another week of terrible publicity for the insurance company, Aviva have featured in national press once again for refusing an insurance payout to Dad after his heart stopped for over 20 minutes “because he had a cardiac arrest and not a heart attack”, this is despite the fact he had been paying over £22 per month for over 16 years.

The father of three took out a critical illness policy through Aviva UK to make sure that if he was to fall ill, their household bills would still be covered.

Aviva’s decision left Steven and his family in severe financial distress as they found themselves struggling to keep up with bill payments and living costs.

Obscure loopholes have often been used by Aviva to withhold payment on critical illness policies. Another recent example of this is when mum of one Kirsty Pollard was rushed into hospital with sepsis, swine flu and multiple organ failure. In this instance, Kirsty’s family were taken into a hospital bereavement room and told that it was unlikely that she would live through the night. It was reported that over 7% of critical illness claims were rejected in 2016, leaving the question ‘is it worth the risk’?

Critical Illness Cover is designed to provide the policy holder with a tax free lump sum payment in the event of contracting a critical illness. It is often sold alongside life insurance by financial advisors as an add on product. Critical illness can cover you for a wide range of illnesses such as cancer, heart attack, stroke and MS.

What do the experts say?

Financial Services expert Jay Mychalkiw said “We have experienced first hand how Aviva pressure their introducers to sell critical illness policies to the public. There is no official training or qualifications needed to offer this product. All key performance indicators and commissions are all based solely on premium amount. Brokers will benefits greatly from selling critical illness policies, as little money is made on the cheaper life insurance plans. Changes to the definitions of these policies are very frequent and registered sellers are not updated adequately of these changes. I do not doubt that this would cause great confusion to the public. It is an easy escape to point the finger at their introducers, although Aviva should ultimately hold the responsibility”.


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